Reducing Churn and Growing Your WISP with Preseem – Webinar

by | August 23, 2018 | Events

Reducing Churn and Growing Your WISP with Preseem: Webinar

Customer churn means losing your existing customers. It’s an important business metric because it’s much less expensive to retain existing customers than to get new ones. Since loyal customers are worth up to 10 times as much as their first purchase, retaining just one subscriber can represent as much as $11,000 in value over 10 years (as discussed in one of our recent webinars).

Deploying a Quality of Experience-focused approach to networking helps WISPs objectively measure and improve their subscriber experience. It also helps ensure happy customers that stay longer and become more profitable over the years. Preseem has been deployed by hundreds of WISPs across the world and reducing churn is a business case we aim for with every deployment.

E-vergent Wireless, a large growing WISP from Wisconsin, was one of our first deployments. After just six months, Preseem has helped grow E-vergent’s business by reducing churn by 28%. This has led to an additional $27,000 in retained revenue!

We thought it’d be great if Joe Falaschi, VP and GM of E-vergent could share his real-world feedback on QoE-based networking, so we invited him to host a joint webinar.

If you own or manage a WISP, this upcoming webinar on reducing churn and growing your business is a must-attend!

Important: This webinar will be recorded and copies will be emailed to all those who register. So, even if you can’t make it to the live event due to a schedule conflict, don’t forget to sign up for a spot!


  • Introduction – What is QoE monitoring? (It’s different than traditional network monitoring)
  • Deployment – How can Preseem be deployed in typical wireless networks?
  • Use Cases – What’s the impact of following a QoE-based approach on network performance and business metrics?
  • Real-world data – How did Preseem help E-vergent reduce churn and grow?
  • Questions and Answers – Will this work in my network? How can I leverage Preseem to grow my business?


Joe Falaschi, E-vergent Wireless

Joe is the VP and General Manager at E-vergent, a fast-growing WISP from Wisconsin. He has broad experience in IT and Internet Services. Joe grew up with technology and started working in the industry at a young age. He has seen the Internet transform from the dial-up days where they were teaching people how to use it to the critical infrastructure it has become.


Gerrit Nagelhout, Preseem

Gerrit is the co-founder and CEO of Aterlo Networks, Inc. He currently leads sales, business development and client relationships for Preseem. He has been engaging with the WISP community for over four years now and also has many years of engineering management experience.

Webinar Date and Time

Tuesday, September 4th, 2018 at 3 p.m. Eastern Time (30 minutes + Q&A)

How to Register

The webinar is free to attend but has limited spots available. Even if you can’t make it to the live event, it’s a good idea to register. The presentation slides will be e-mailed to all registrants after the webinar has ended. Click here to reserve your spot and get the slides after the event.

Click here for more information on Preseem webinars and to view past recordings.

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